FMP - Contrasted Architecture
Word association is something I have found relatively helpful in previous projects therefore decided to bring it back in to my project for ideas an development.
I looked words in a thesaurus by searching 'Contrast'. The words I looked at the most were opposite and multiplicity.
Here are my thumbnail ideas (click to see larger to see annotation)
I found this imagery not strong enough, it didn't say anything or do anything as a piece.
I think that this helped me with layout ideas, however, I wasn't too excited with the word association so I doubt it will get used much more within my project.
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